TikTok, the social media giant, has recently launched a new suite of tools called GamePlan. This innovative platform is specifically designed to cater to sports teams, leagues, and broadcasters. The introduction of this suite marks a significant step in TikTok's journey towards becoming an essential tool for sports content.
GamePlan is a comprehensive toolkit that offers various features aimed at enhancing the experience of sports fans on TikTok. It includes an option to include anchor links on relevant videos that lead users to a dedicated in-app destination where they can explore official accounts, check schedules and standings, purchase tickets and even add games to their calendars.
In addition to these fan-centric features, GamePlan also provides an analytics dashboard. This feature allows teams and broadcasters to track their performance on the platform effectively.
Enhancing fan engagement with GamePlan
One of the key benefits of using GamePlan is its potential for increasing fan engagement. By providing fans with easy access to official accounts and up-to-date information about games and schedules directly within the app, it enhances user experience significantly.
Moreover, it empowers fans by allowing them not only consume content but also create their own content related to their favorite teams or players. This interactive feature could potentially foster a more active community around sports content on TikTok. The effectiveness of this new suite was demonstrated during last year's Club World Cup matches when DAZN used it extensively. The broadcaster experienced substantial growth in its follower base on TikTok - nearly 200% increase - thanks largely due its use of GamePlan tools.
Furthermore, DAZN managed to drive over 500k fans towards its platform through effective use of these tools which further underscores the potential impact that this suite can have for broadcasters looking forward increase their reach among sports enthusiasts globally.
Global availability of GamePlan
The good news for sports teams, leagues, and broadcasters worldwide is that GamePlan tools are now available globally. This means that any sports entity can leverage these tools to enhance their presence on TikTok and engage more effectively with their fans.
Rollo Goldstaub, TikTok global head of sports partnerships, said:
“TikTok GamePlan turns passion into action, representing the next evolution in sports engagement on the platform. By meeting fans where they already are, our sports partners can connect videos to dynamic in-app destinations that encourage fans to discover official accounts, create content, check live scores and tune in - all while tapping into real-time trends, data and conversations across the platform.”
The launch of GamePlan by TikTok represents a significant development in the world of sports content. It not only provides an effective platform for teams and broadcasters to engage with fans but also offers a unique opportunity for fans to interact more actively with their favorite sports entities.
